Strategy:

• Campaign Testing: We began by experimenting with a variety of ad campaigns to gauge customer response and identify the most effective strategies.
• Creative Creation: We made high-quality creatives for Charity Leaf, based on intense research on what works best in the industry paired with our own experience.
• Hyper-Focused Approach: After analyzing the results, we narrowed our focus to two key areas: Shopping campaigns and retargeting. These areas showed the most promise in terms of engagement and conversion.
• Optimization: Continuous monitoring and tweaking of these campaigns ensured we were always targeting the right audience with the right message.

Results::

• Exceptional ROAS: In the month of December, we achieved an outstanding 5x return on ad spend overall for Charity Leaf. Notably, some campaigns even reached up to 6.5x ROAS.
• Cost-Effective Conversions: The cost per purchase was maintained at an impressive $7.5 for a product priced at $35, indicating a high level of efficiency in our ad spend.