Play Octopus
Background:
Play Octopus provides tablets to Uber and Lyft drivers, featuring games and trivia for passengers. Revenue is generated through ad plays on these tablets. Efficient advertising is crucial for their business model to recruit new drivers at a sustainable cost.
Challenge
Before partnering with our agency, Play Octopus faced significant challenges in their advertising strategy:
- High Cost Per Lead (CPL): $45, making it financially strenuous to scale their driver network.
- High Cost Per Driver Deployed (CPDD): $147, due to stringent driver vetting processes for ever driver signedup.
Objective
The primary goal was to drastically reduce the CPL and CPDD while maintaining or improving the quality of leads and driver recruits.
Strategy
- Campaign Optimization: Transitioned from traditional campaign types to Campaign Budget Optimization (CBO) on Facebook.
- Creative Testing: Rigorous testing with over 13 different video creatives weekly, enabling us to identify the most effective content.
- Collaborative Approach: Worked in conjunction with Marketme.agency to leverage diverse expertise and insights.
Results
The results were transformative:
- Total Leads Generated: 20,386.
- Drivers Approved: 4,662, equating to 22.8% of total leads.
- Ad Spend: $374,665.
- Dramatic Reduction in Costs:
- Cost Per Active Driver: Reduced to $80.
- Cost Per Lead: Lowered to $18.
Check out some more
let's gets working together
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
or, email me at:
drgpproductions@gmail.com