Challenge

PodcastNotes was facing a high acquisition cost in their digital marketing efforts:

• Initial Cost Per Subscriber: before we joined, Podcastnotes was getting subs at $11 per subscriber, which was unsustainable for long-term growth.

Strategy

To address this challenge, we implemented a multifaceted strategy:

1. Engaging Content Creation: Developed a mix of engaging video and image ads to capture the audience's attention.
2. Campaign Optimization: Experimented with various campaign types on digital platforms to identify the most effective method for subscriber acquisition.
3. Continuous Testing and Refinement: Regularly tested and tweaked ad creatives and campaign parameters to optimize performance.

Results

The results of our collaborative efforts were significant:

• Reduction in CPA: Achieved a remarkable decrease in the cost of acquiring a subscriber, bringing it down to $0.90 per subscription.
• Enhanced Efficiency: The new strategy led to more efficient use of the advertising budget, enabling PodcastNotes to scale their subscriber base rapidly while maintaining cost-effectiveness.