Case Study Video
Introduction
As a white-label digital advertising partner for L7 Creative, I helped improve the Google Ads performance for Road Runner Towing with a focus on inbound leads and phone calls around a $35 CPA goal.
Goal
Reduce cost per phone call while increasing conversions, improving return on ad spend, and increasing overall campaign efficiency.
Methodology
Built stronger negative keyword lists, reorganized campaigns around intent-based ad groups, and tightened ad relevance so budget was focused on high-intent towing searches.
Result
The campaign exceeded the target by reducing cost per phone call and creating a more reliable lead acquisition engine.